We’re bringing two of user research’s leading lights—Indi Young and Steve Portigal—to San Francisco in September to teach day-long workshops. These are a great opportunity to deepen your research skills and learn with peers—not to mention get away from the office.
Who’s teaching and what they’ll cover
Mental Models for Better Decision-Making
with Indi Young
Trailblazing empathy researcher
Mental models represent the alignment between your organization’s efforts to support people (lower half of the diagram), and the reasoning and reactions of real people as they achieve a purpose (top half of the diagram). This alignment, or lack, can help your team prioritize, refine, and clarify services, audience segments, and branches.
This workshop is highly interactive, with recommendations from Indi for individual situations, backgrounds, and personalities. The day is peppered with group exercises as well as solo and paired exercises. Questions are welcome at any point.
You’ll start with a discussion of scoping studies for a person’s purpose, rather than for tasks and goals associated with your solution, then practice coding real transcripts and writing first-person, present-tense summaries using real data collected over time in the Introduction workshops. The third part of the workshop focuses on finding patterns in the summaries based on intent, and building those into the hierarchies that can be depicted as mental model diagrams. Next, you’ll review these patterns and that of other mental model diagrams as a foundation for discussion about using the data internally. Indi takes into consideration participants’ roles, history, and power within the structure as variables that influence the uptake of the data by others. Finally, you’ll touch upon deriving behavioral audience segments from the same set of transcripts.
Fundamentals of Interviewing Users
with Steve Portigal
Expert at interviewing people, student of what makes culture
Not getting the results you want from your interview-based user research? Interviewing is one of the most valuable and commonly used user research tools, yet it’s often not used well because people tend to think it’s just about talking and listening.
Stop “winging it” and learn the importance of rapport-building and listening to capture the crucial nuances that point to innovative breakthrough opportunities. In this session, you’ll gain the techniques you need for successful interviewing and leave with practice exercises for improving your team’s interviewing skills as well ways to engage others in the organization during your interviewing process.
There’s no requirement to have an advanced level of experience in conducting user research of any type, while those with such expertise will benefit from taking an implicit process and stepping back from it in order to consider how they work.
Groups of 3 or more receive $50 off each ticket when registering as part of the same order.