Compton-raised rapper Kendrick Lamar brushed elbows with the top of the hip hop food chain in 2013, opening for Kanye West on the "Yeezus" tour and serving as the only guest rapper to appear on Eminem's studio album The Marshall Mathers LP 2. Those high-profile assignments came after Lamar's first major-label album, 2012's good kid, m.A.A.d city, vaulted to No. 2 on the Billboard 200 and was certified platinum. A 2013 Rolling Stone story named Lamar one of 50 reasons to be excited about live music -- his ticket-buying fans certainly agree. He can do it without a posse or dancers, often commanding the stage joined only by a DJ.
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An artist whose rise to recognition has been built upon distinct lyrical finesse and incredible production, twenty-year old artist Baby Keem is already revered as one of the best in the game, with his 2021 album The Melodic Blue earning him global critical acclaim, having been honoured on XXL's Freshman List, with co-signs from the likes of Drake, Brent Faiyaz, Chloe Bailey, Beyonce, Travis Scott, Kanye, and Kendrick Lamar.
Baby Keem released his album The Melodic Blue in September 2021, which debuted at #5 on the Billboard 200 chart, earning Keem his first top 40 achievement and critical acclaim from publications such as Rolling Stone who stated '[he] is sharp, focused...much of Keem's appeal lies in his adaptability...this multifaceted freshman has a knack for hitting a plucky pocket as well as crafting a mellifluous hook.'
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