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Global Designs Across Currencies

Azalea, Hayes Valley's newest boutique, blooms with global designs at favorable exchange rates. Co-founders Corina Nurimba (twenty-six years old) and Catherine Chow (twenty-four years old), planted their lifestyle store with a trove of classic and unique fashions for both men and women.

Nurimba and Chow, natives of Northern California, met at Cornell University where their friendship and world travels began. The team globe-trotted to places such as London, Florence, and Tokyo to bring back one-of-a-kind pieces to stockpile at their Hayes Valley store, "We wanted to bring a little piece of every city back to our hometown of San Francisco," says owner Catherine Chow. Only the discriminating palate of Nurimba and Chow can bring global designs tastefully into one store.

From Italy, Azalea is the first to offer the Jelly Kelly bags. The original leather version by Hermes is priced well over $5,000 with a waiting list of a minimum three years. At Azalea, the functional and affordable version is only $169 and comes in the Kelly or Birkin style. You can even choose from a candy range of colors such as pale jade, cotton candy pink, orange citrus, and blue turquoise. And there is no waiting list - yet.

Their world travels bring women's designs that reflect simple, urban wear as well as smart chic. Stylish and diverse finds include pieces from Louis Verdad, Von Dutch Jeans, James Perse to name a few. There's also Azalea's own line which is priced between $20 and $80.

Menswear includes the English sophistication of Ted Baker, the modern lines of Stockholm's J. Lindberg and the intricate detailing from Morgan D'Allesandro amongst others.

Azalea offers not only a carefully culled array of the latest designers, but also Z Beauty Lounge, a nail salon tucked in the corner of its store. The nail salon compliments the main floor with its cherry bars and stools to accommodate a party of friends for nail services.

Both the store and salon are designed by Nurimba whose most recent project included the concept and designs for Maison Hermes flagship store in Singapore. The color scheme of Azalea reflects the red and white petals of the flower. Dark cherry wood flooring and deep rouge walls flood the interior behind opaque windows.

Alas, there is no need to book a round-the-world ticket for all the latest fashions. Azalea presents a select collection of clothing for both men and women and a beauty lounge to refurbish those nails after scuffing them on a credit card or from rifling through those racks.