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DJ Slick D

Last Night a DJ Saved My Life

A passionate and hardworking DJ part of Jetset Artist Management, a group focused on getting the word out about San Francisco-based DJs, Slick D is no stranger to the nightlife hustle. A San Francisco native making a name for himself through various radio markets, his ambition has made him a well-known name in the Bay Area and Los Angeles. Slick D recently spoke with SF Station about JAM and his career. Catch him January 20th at the Ambassador.

SF Station (SFS): How did you get into DJing?

Slick D (SD): At the young age of 13 I used to tag along with one of my good friends to all his mobile gigs. There was something about music and how it made people react that got my attention. I eventually got a pair of the cheapest decks — $50 each — by the time I was 15 and started practicing literally everyday. My mom would ask, “Why don't you ever leave your room?” I always thought that was funny.

Unfortunately, my cheap turntables broke, but with luck, by the time I reached 18, I met a manager to one of the biggest 18-and-over nightclubs in San Francisco. We became good friends and eventually I was the main resident DJ at the age of 19. My practice was at the club for a crowd of over 1,000, which helped me develop as a nightclub DJ.

SFS: Are you from the Bay Area?

SD: Yes, I'm definitely a San Francisco native. I attended kindergarten, elementary, middle school and high school here.

SFS: Tell me about Jetset Artist Management. What made you decide to put this group together?

SD: JAM is still in its early development stage, but why I decided to put it together is because my whole goal is to help out my peers — my fellow DJ/producer/musician friends from San Francisco — to get exposure into a market outside of California. We have so much great talent here and sometimes I feel most of the time people are not even aware about the fact all these great talented artists/musicians/producers are coming from one of the most wonderful cities in the world — San Francisco.

For example, we have artists such as DJ Qbert, Mix Master Mike, DJ Shadow — who is now on DJ Hero — Kaskade, Miguel Miggs, and so on, who have made an impact worldwide, but people don't acknowledge exactly where they come from. My goal is to get JAM to help San Francisco get full recognition for its great hidden talent, and hopefully evolve into something bigger.

SFS: What keeps it going?

SD: The guys I work with; they're motivated, talented, and hungry. They are willing to do whatever it takes.

SFS: Where are some of your favorite places to play outside of San Francisco?

SD: My favorite places to play are Los Angeles, New York, Scottsdale, and of course San Francisco. There is such a great vibe and crowd; I love these cities.

SFS: Tell me about a memorable experience in your DJ career.

SD: I would say the most memorable experience was definitely my 10 years doing radio, those were by far the best 10 years of my life. I met great artists such as Jay Z, P Diddy, Beyonce, ’N SYNC, Backstreet Boys, you name it — even the great Slick Rick who was an inspiration to my DJ name when I was a kid.

SFS: What is often a misconception about DJs?

SD: I think that maybe most people think DJs sleep in all day and party all night. I get up at 8am, Monday through Friday.

SFS: Lastly, what’s playing on your personal playlist?

SFS: My playlist is my Zen with artists such as: Sade, Cranberries, Kings of Leon, Coldplay, Moby, Enya — music that is good for my mind, body and soul.

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