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As the owner of Cupcake, Jenny Romeyn has merged her passion for design and fashion with retail business savvy and technical know-how.
Armed with the desire for creating a beautiful and imaginative shopping environment as well as a hard to find selection of unique and trendy items, she bought an existing baby boutique and transformed it into Cupcake. The charming boutique was an instant success. With the latest styles by Tea Collection, Mimi and Maggie, Appaman, Petunia Pickle Bottom, Ugg and more, Sonoma County shoppers no longer had to drive to San Francisco for trendy children's fashion! Moms and gift givers were hooked.
Next came the cry for help from Cupcake's pregnant shoppers. With no place to turn for maternity clothes to fit an increasingly growing belly that didn't require giving up one's fashion sense, Jenny quickly expanded into the maternity clothing market, filling the void with great brands such as Michael Stars, LA Made, Paige Jeans, Bella Band and Cotton Glam. "When I buy for our maternity department, I always make sure it's something I would wear myself, even if I wasn't pregnant." says Jenny.