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In 1976, the Ford twins created a unique San Francisco beauty boutique with a whimsical candy store atmosphere. "Who says makeup has to be serious to be good?" they said. The shop grew famous for delviering quick fixes for every gal's peskiest beauty dilemmas, and with a "double" dose of wackines mixed with know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The "firskiest luxury brand" now has over 1,000 counters in more than 25 countries.