Rock 'n' Roll Styling
By Grace Chen
The AllSaints space feels like a garment warehouse with heavy machinery bolted to the white brick walls accompanied by signature Singer sewing machines. Sorry fashion students and collectors, these vintage beauties are not for sale.
In stark contrast are the architecturally modern iPad stations throughout the store, allowing shoppers to browse looks on screen and locate them instantly nearby.
Or check out the latest fashions on the incredibly good-looking sales assistants who model AllSaints looks with such ease. The personnel are sharp on advising the right fit. No false remarks here when something looks off. All are approachable and don't hover invasively — a selling combination that always works.
Ground level is devoted to women's appareal with a small section for children. Ascend the staircase for the men's floor.
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