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With a vast product line that includes everything from an iconic, whistling teakettle to a designer fly swatter, the Alessi company, founded in 1921 by Giovanni Alessi, has long been at the forefront of innovative and inspired product design. The company has created a dynasty out of not only offering products geared towards the mainstream – serving trays and everyday cutlery among them – but by also creating some of the most celebrated cult objects of our time. Alessi has been able to develop a policy of design excellence which has made it one of the leading internationally renowned Italian Design Factories. It has reconciled its typically industrial needs with its tendency to consider itself as a 'research laboratory in the field of the applied arts'.