After many months of searching for the best unsigned artists to populate it's roster, local San Francisco record label UNICRONS is ready to unleash itself on the music world. Pulling together Futuristic Prince, Tenderlions, and Media, three live acts from the UNICRONS crew, and four of the best DJs San Francisco has to offer, the official UNICRONS west coast launch party at the Mezzanine on Saturday, February 21st is sure to pop off! To sweeten the deal, they brought together visual artists Will Arvin and Loose Shus to turn the venue into a bright, flashing, artistic spectacle. Not to mention the illustrious Parker Day will be capturing all the joy and mayhem of the night in her magical camera. Doors are at 9pm and you can enjoy all the good times for only $5 if you RSVP at going.com/unicronslaunch. Prepare yourself, San Francsico. UNICRONS is officially here.