As anyone with ears will tell you, Sweden is quite good when it comes to fostering amazing pop talent. With Stockholm’s Tove Lo, however, the typical mould of elegant heartfelt electropop has been beautifully corrupted by the sort of lyrical honesty and rawness that not only ruffles feathers, but makes you want to clutch your hand to your chest and wail along at the top of your lungs. Having self-released two examples of her unique take on pop – the clattering blood-letting of Love Ballad and the raw, but disarmingly melodic Habits (the latter earning respect from everyone from Pitchfork to Popjustice) – Tove Lo is ready to take her pop confessionals to a whole new level.
Raw, unbridled and packed full of sky-scraping pop hooks, Truth Serum follows "Habits" lead. From the sleek, electronic pulse of the ludicrously catchy Not On Drugs to the jungle and drum’n’bass influenced Paradise, to the devastating melancholia of the musically upbeat Over, it’s a collection that not only showcases a sharp new talent but sets a new standard for emotional pop music. The EP closes with perhaps Lo’s catchiest moment so far in the shape of Out Of Mind, a song that rushes along over a mesh of fizzing synths while Lo defiantly picks at a relationship, the chorus repeating the line “you’re out of your mind to think that I” before the resolution of “could keep you out of mine” brings with it a sort of heartbreaking resolution. It’s another example of Tove Lo’s greatest strength; the ability to cloak emotional honesty in the sort of songs you want to jump about a room to, drink in hand, singing out your emotions with a big tear-stained grin on your face.