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This Old Bag

Shopping For a Cause

I’ve never been one to drop money on logo-patterned handbags a la Louis Vuitton, Coach, Fendi, Gucci, etc. No, I’m more of a Dutchy, Balenciaga, Ferragamo, Marc Jacobs kind of girl. That being said, I have trouble justifying spending hundreds and thousands of dollars on handbags. Imagine if proceeds from your luxury handbag purchase could benefit a local charity. Regardless of your style preference, the upcoming This Old Bag event at the W on October 19th presents exactly this opportunity.

Now in its third annual iteration, This Old Bag: The Power of the Purse is a silent and live auction of 200+ designer and celebrity-donated handbags held to benefit San Francisco’s Breast Cancer Emergency Fund (BCEF). Kaiser Permanente presents this year’s event, hosted by Bella Farrow, Wilkes Bashford, Hilary Newsom Callan, Harry Denton, District Attorney Kamala Harris and Beth Townsend. Attendees will sample horsdourves and sip champagne donated by Bubbly Lovely while admiring donated designer and autographed handbags. A live auction will showcase the most valuable and coveted bags and pair them with other items such as cruises, dining and entertainment packages and shopping sprees.

All proceeds from the reception and auction will go to BCEF. BCEF has been providing short-term emergency financial assistance to low-income women and men battling breast cancer since its founding in 2001. Many of those suffering from breast cancer have no health insurance and are unable to work during their illness or treatment, exacerbating an already difficult struggle with added financial burden. BCEF helps clients avoid eviction or utility shut-off and provides referrals to agencies that can provide longer-term help with practical and emotional support. BCEF is modeled on the AIDS Emergency Fund, a San Francisco-based organization serving people with HIV and AIDS since 1982. The two organizations share resources and office space.

Last year’s event was held at the Clift and raised $105,000 for BCEF’s women in need and featured, among others, bags donated by Oprah Winfrey, Naomi Campbell, Charlize Theron, Sharon Stone and Eva Longoria. The first This Old Bag, held in 2005, netted $65,000 for BCEF. Hopefully with increased awareness this year’s event can raise even more.

A partial list of the bags donated so far this year include bags from Christina Aguilera, Rita Wilson, Fran Drescher, Brooke Shields, Cheryl Jennings, Ann Getty and Afsaneh Akhtari.

Tickets to the event are $125 and are available at http://www.ThisOldBag.org or by calling P Tyrone Smith at 415.558.6999 x3. Whether your penchant is for satchels, clutches, shoulder bags, totes, hobos or frame bags, you can be sure your spending benefits someone in true need.

If you can’t make it to the event, there are other ways to shop for charity. One example is the Red Shoe Initiative -- a national health education campaign bringing awareness to women’s heart health and encouraging women to stay active in their fight against heart attacks and strokes. The Red Shoe Initiative’s Celebrity Red Shoe Auction began on September 5 and lasts through the end of the month. As part of this Initiative you can bid on celebrity-donated autographed shoes that have been on eBay. Each eBay auction benefits a different heart-health-related charity. Another opportunity to shop for a cause is October 13: Macy’s “Shop For a Cause” event will take place in Macy’s nationwide. Purchasing a $5 shopping pass entitles you to special savings on select merchandise, and 100% of the proceeds from sales of the shopping passes goes to charity.

This Old Bag: The Power of the Purse
W San Francisco
181 3rd Street
San Francisco, CA 94103
Thursday, October 19
6:30pm - 9:30pm


http://www.redshoeinitiative.org

http://www.macys.com/campaign/shopforacause.jsp