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Ted Baker

Uniquely British

It's 2004 and the British are coming! The 4,000 square foot space on 60 Grant, near San Francisco's Union Square, houses the new storefront that showcases Ted Baker's quirky British designs. The store unveils Ted Baker's latest spring and summer collection that centers on innovative styles in unique and luxe fabrics for both men and women.

Ted Baker's stores are designed in-house and with attention to each of its locations. The San Francisco store celebrates not only Ted Baker's English heritage but also the city's irreverent, anything-goes attitude.

Walk on dark hardwood floors, pass the distressed leather sofas and fireplace, and find yourself in the back where a backdrop of the English countryside emerges. There's a mounting of a stag's head and flying mallard ducks on the wall but they are hot pink embossed walls. The dressing rooms are hardly old English as well. Grey shag carpet and immense mirrors are alit with industrial lighting from overhead.

Ted Baker's tag line reads "No ordinary designer label limited." Indeed this motto stretches to all of his menswear lines. Like many designers who have a secondary line, Ted Baker. offers several distinct lines for men: Mainline, Jean, Endurance, Phantom and Global.

The Mainline and Jean collections feature the most urban and street style amongst all his lines. The look includes rock-inspired tees and slouchy cotton linen trousers. Endurance offers wearable and hassle-free items made for travel. This season Endurance features long-sleeve, collared dress shirts with stiff cuffs and three-button suits that are high on style but low on maintenance.

The Phantom collection combines the cool British demeanor with worldly sophistication. Suits and shirts are tapered to fit narrow waists and broad shoulders. Shirts mean sheen and audacious details like colorful stripes or lavender paisley prints.

The Global collection bespeaks the dandiest of all designs. Jackets are lined with silk world maps and suits are checked or fuchsia(!). Dress shirts sparkle pink with epaulettes or rollup cuffs. Trousers? Yes, there's a pair with a golden field of zebras running on them.

Although Ted Baker started with exclusively men's shirts, the label has successfully extended to womenswear. In fact, since Ted Baker's arrival this June, the women's fashions have accounted for 50 percent of San Francisco's total sales.

This season, key looks include feminine pink floss dresses pieced with long panels that end in a carwash hem ($92), laser cut floral tanks ($77), lavender floral macs with glossy snap buttons ($189) and a range of separates like white crisp trousers or silk tie halters. There's also a very Tiffany black pleated halter dress with a diamond diamante heart pin ($175) that can carry a look from day to night.

Yes, indeed the British are coming as Ted Baker's latest London designs continue to invade on a weekly basis. But with its "No Ordinary Sale" currently underway with markdowns as much as 50 percent for both men and women, there will be no fight.