Shane Company or Shane Co. is the largest privately owned jeweler in the United States. The company is a direct diamond, ruby, and sapphire importer that operates 20 retail stores across the US, as well as their website, ShaneCo.com. The company was founded in 1971, and is based in Denver, Colorado.
The company promotes their retail locations and website through radio commercials that prominently feature the company's CEO Tom Shane and the tagline "Now you have a friend in the jewelry business." - https://en.wikipedia.org/wiki/Shane_Company
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