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San Francisco Fashion Week

Fashion and Technology Merge

San Francisco Fashion Week 2011, August 8-14, puts an emphasis on the convergence of fashion and technology that is unique to San Francisco's fashion industry.

Monday through Wednesday, the Apple store downtown will host photographers, designers and CEO’s from San Francisco’s fashion community for free workshops starting at 5pm. Presenters include fashion/fine art photographer Doug Birnbaum, and fashion designer Zoë Hong, cofounder/creative director and designer of SOLZ Shoes Lawrence Valenti and others.

Topics of the Apple workshops will range from Line Sheets to best practices in using Apple hardware and software in the fashion field, from tips on a Mac as a mobile office to demos of the Wix website design platform.

Tuesday, Pigment Cosmetics will host a Social Media Workshop from 6-9pm. Discussions will encompass social media purpose and methods, PR and Marketing. Presale tickets are $15 through Eventbrite and $20 at the door.

If you’re a fashion blogger or want to be, don’t miss the Fashion Bloggers Connect event on Wednesday, a networking event that will also include a mini trunk show spotlighting emerging clothing and jewelry designers.

Thursday’s event is a fashion and art installation and reception at 5 Claude Lane Gallery.

Mark Friday, Saturday and Sunday down for the fashion shows. Each day will feature a different set: Emerging Designers, Ready to Wear and Couture/Avant Garde.

Friday’s runway is devoted Emerging Designers and will feature Avni Trivedi of Avni fashions, Faatui Toele, Amanda Everest (Lucky Lu Clothing) and Jennifer Ly. Ly will be showing her first women’s ready-to-wear collection.

Ready To Wear is Saturday’s runway show, featuring Alphyn Industries, ChuiChui by Tracy Wong, Mikelsen, Victor’s Promise and Boditecture by Wen Guo. Victor’s Promise is about “MANparrel,” the sexy man’s answer to Victoria’s Secret.

The last event of Fashion Week is the Couture/Avant Garde runway show on Sunday, featuring designs by Aya Yoruha & Diane O, Camelia Skikos, Jackee Princeaue, Ken Chen and Violetta Vieux. This looks to be an exciting show, and Camelia Skikos, former designer for Levi’s and GAP should not be missed. Her styles are truly fascinating and beautiful.