RVCA was conceived by the company's founder and creative director, PM Tenore, to be a design-driven brand with roots in an active lifestyle. Somewhere between contemporary and sportswear, RVCA designs appear as natural on the shelves of boutiques, as on those of a local skate shop.

PM Tenore's intent from the beginning has been to create a platform for RVCA that combines art, fashion and modern lifestyle in an original way . At the forefront of this vision has been RVCA's Artist Network Program (ANP) - a venture established to share the talents of accomplished, as well as unknown artists we feel inspire our generation and push the boundaries of creativity.