Thu March 26, 2015
Robbie Kellman Baxter discusses and signs her new book
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at Keplers Books
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What is a membership economy and how can you move your company from fee-based to access-based profits? If you've ever used ZipCar, Amazon Prime, Spotify, Netflix, Groupon, Weight Watchers, United Mileage Plus, Pinterest or Twitter, you are a participant in The Membership Economy. Even Kepler's is using principles of The Membership Economy to power its Literary Circle. It's the inevitable result of a transformative moment which delivers online access, appeals to a human urge for connection, and more.
But it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution.
Join us for a presentation and Q&A session with expert consultant, Robbie Kellman Baxter, and learn how to turn ordinary customers into members for life in the following ways:
Turn digital subscriptions into forever sales
Build an online community your customers will love
Develop new loyalty programs that really pay off
Transform freemium users into superusers
Create a self-generating revenue stream
Keep memberships and profits growing for years to come
Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.
Robbie is the founder of Peninsula Strategies LLC, a consulting firm founded in 2001 that helps companies excel in the Membership Economy. Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as well as smaller venture-backed startups. Before starting Peninsula Strategies, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business.
show less
But it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution.
Join us for a presentation and Q&A session with expert consultant, Robbie Kellman Baxter, and learn how to turn ordinary customers into members for life in the following ways:
Turn digital subscriptions into forever sales
Build an online community your customers will love
Develop new loyalty programs that really pay off
Transform freemium users into superusers
Create a self-generating revenue stream
Keep memberships and profits growing for years to come
Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.
Robbie is the founder of Peninsula Strategies LLC, a consulting firm founded in 2001 that helps companies excel in the Membership Economy. Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as well as smaller venture-backed startups. Before starting Peninsula Strategies, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business.
What is a membership economy and how can you move your company from fee-based to access-based profits? If you've ever used ZipCar, Amazon Prime, Spotify, Netflix, Groupon, Weight Watchers, United Mileage Plus, Pinterest or Twitter, you are a participant in The Membership Economy. Even Kepler's is using principles of The Membership Economy to power its Literary Circle. It's the inevitable result of a transformative moment which delivers online access, appeals to a human urge for connection, and more.
But it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution.
Join us for a presentation and Q&A session with expert consultant, Robbie Kellman Baxter, and learn how to turn ordinary customers into members for life in the following ways:
Turn digital subscriptions into forever sales
Build an online community your customers will love
Develop new loyalty programs that really pay off
Transform freemium users into superusers
Create a self-generating revenue stream
Keep memberships and profits growing for years to come
Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.
Robbie is the founder of Peninsula Strategies LLC, a consulting firm founded in 2001 that helps companies excel in the Membership Economy. Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as well as smaller venture-backed startups. Before starting Peninsula Strategies, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business.
read more
But it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution.
Join us for a presentation and Q&A session with expert consultant, Robbie Kellman Baxter, and learn how to turn ordinary customers into members for life in the following ways:
Turn digital subscriptions into forever sales
Build an online community your customers will love
Develop new loyalty programs that really pay off
Transform freemium users into superusers
Create a self-generating revenue stream
Keep memberships and profits growing for years to come
Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.
Robbie is the founder of Peninsula Strategies LLC, a consulting firm founded in 2001 that helps companies excel in the Membership Economy. Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as well as smaller venture-backed startups. Before starting Peninsula Strategies, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business.
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Keplers Books
1010 El Camino Real, Menlo Park, CA 94025
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