Industry logic dictates that up-and-coming clothing brands make a name in Los Angeles. Especially the type of nouveau-grunge labels peddled on trendy online shops and a legion of popular indie-chic style blogs. But Petals and Peacocks, founded 26-year-old Victoria Velasquez and her fiance, Ryan Mante, was launched to national renown from the South Bay, so the idea of opening a local flagship store grew on Velasquez.
That spot is 2261 The Alameda, technically in Santa Clara but on the edge of San Jose. It is a storefront flanked by tall display windows, topped by white lattice work and framed by tan brick. Get there between 2pm and 7pm this Saturday to celebrate the store's grand opening and the launch of the brand's summer collection, sardonically dubbed "Oh, My Goth." The first 50 people to show up get a free gift bag, so plan accordingly.
Read the full story on Metroactive, below
http://activate.metroactive.com/2013/06/petals-and-peacocks-opens-flagship-store/
Industry logic dictates that up-and-coming clothing brands make a name in Los Angeles. Especially the type of nouveau-grunge labels peddled on trendy online shops and a legion of popular indie-chic style blogs. But Petals and Peacocks, founded 26-year-old Victoria Velasquez and her fiance, Ryan Mante, was launched to national renown from the South Bay, so the idea of opening a local flagship store grew on Velasquez.
That spot is 2261 The Alameda, technically in Santa Clara but on the edge of San Jose. It is a storefront flanked by tall display windows, topped by white lattice work and framed by tan brick. Get there between 2pm and 7pm this Saturday to celebrate the store's grand opening and the launch of the brand's summer collection, sardonically dubbed "Oh, My Goth." The first 50 people to show up get a free gift bag, so plan accordingly.
Read the full story on Metroactive, below
http://activate.metroactive.com/2013/06/petals-and-peacocks-opens-flagship-store/
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