Thundering, stellar electronic... magnetic, glacial vocals...whip-smart, womanly, lyrical wit... jokes as good as 'The Valley of The Lolls'...
With "FROOT", Marina And The Diamonds' first new noise since the death of alter-ego Electra Heart in 2013, Marina Diamandis has made a grand statement of intent. It's a cathartic rebirth in nearly every way, and sees her veer away from the last LP's stylistic and thematic intentions, instead returning to basics for a new chapter in her career and life.
Electra Heart saw Diamandis enter the Top 40 across Europe and chart impressively worldwide -- perhaps most notably, scoring herself a nice entry in the Billboard 200 in the US and also taking the coveted top spot in the UK. While the numbers for The Family Jewels, her full- length debut, were jaw-dropping, nothing could've prepared the world for Electra Heart. A complex, knotted concept record about female identity, love, youth and society, she sought to untangle a web of intricate ideas and emotions via the tools afforded to her by the realms of hyper-stylised pop and electronic wizards from around the world. Working with everyone from Liam Howe to Dr. Luke, Diamandis sculpted an anthology of songs that together forged a determined path through the world of chart music.
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