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Juicy Couture

Glam Couture in the USA

Couture made in the Glamorous USA? I thought real couture came from Paris! Not so, as the phenomenon of Juicy Couture has erupted and spreads from Pacoima, California to every major fashion capital around the world. San Francisco hits the radar in a very big way with not only two stores in Union Square, but also the largest flagship store in the US.

Co-founded in 1994 by Pamela Skaist-Levy and Gela Nash, Juicy Couture presents a stylish contemporary line of casual apparel made for the Juicy Woman, Juicy Man and Juicy Kid. The women’s line is the most expansive. Already well-known for its best selling terry, velour, cashmere and fleece tracksuits, Juicy has now expanded to high fashion with a special line called Couture Couture.

In the strictest of fashion senses, Juicy Couture is not haute couture. The overriding couture authority, Chambre Syndicale de la Couture, sets guidelines on what designs reign as “haute couture”. Never mind, because I love the bouclé car coat and alabaster lace dress, which are fitting for a Juicy Royal Highness. The car coat ($2,200) sports three-quarter sleeves with a button tab back and vents. It compliments the column dress ($3,500), which features fantastic tiers of cascading ruffles. The high fashion look comes with high fashion prices but it’s worth the impeccable design and details.

The designers at Juicy understand that high fashion looks also come with high fashion accessories -- dogs. Thus it makes perfect sense that the Juicy designers have created a line for dogs to enjoy too. Man’s or woman’s best friend can now don a mint terry hoodie ($30) or parka ($75) for the cold months ahead. Of course some poor pups cannot handle cold wet pavement. In that case a dog carrier ($295) is also available.

I need to stay warm and dry too so I found a peplum puffer jacket that ties in the front with rabbit fur pompoms. It retails for $298 and comes in ivory or black. For my man, I spotted a black military jacket ($395) with antique gold buttons running down the front and selections of San Francisco’s best selling item, terry tracksuits. Take note because the San Francisco flagship store is only one of two locations (the other is in New York) where stylish looks for men are sold.

The flagship’s four floors carry quite a bit of juice. There’s everything from shoes, handbags, jewelry, socks, wallets and stationery sets to cosmetic bags. Already stocked with women’s, men’s and children’s fashions, I hear that there may be juicy outfits for infants and expectant mothers coming in the near future.

Juicy Couture not surprisingly has also developed its own line of beauty and bath products. The fruity fragrances comes with a heart locket to wear. For spa treatments, I found a complete range of spoiling products that include a decadent dusting powder, body sorbet, body cream and caviar bath soak to name just a few.

Apparently the Juicy designers understand that fashionistas like me enjoy not only spoiling ourselves and looking glam but also staying fashionably connected -- hence the Juicy Couture T-Mobile’s Sidekick II. It shines a divine pink. In fact, it’s got “Made in the Glamorous USA” written all over it -- suitable for the divas of any age!