iBev

Please join us for iBev, the inaugural social and digital media conference for the beverage industry, in the picturesque Fairmont San Francisco Hotel on Thursday, April 11th, 2013.

The conference will feature keynote speeches from leaders in the social media world, and will feature numerous panels highlighting case studies from brands in the wine, craft beer, and non-alcoholic beverage industries.

PRELIMINARY CONFERENCE SCHEDULE OF EVENTS
Thursday, April 11th
8:30am – 9:30am Conference Registration & Continental Breakfast
9:30am – 10:15am Welcome/Keynote Speaker #1 and Q&A
10:15am – 10:30am Beverage Break #1
10:30am – 11:15am Panel Discussions #1
11:15am – 11:30am Beverage Break #2
11:30am – 12:00pm Keynote Speaker #2 and Q&A
12:00pm – 12:45pm Lunch
12:45pm – 1:15pm Keynote Speaker #3 and Q&A
1:15pm – 1:30pm Beverage Break #3
1:30pm – 2:15pm Panel Discussions #2
2:15pm – 2:30pm Beverage Break #4
2:30pm – 3:30pm Social Networking (an interactive, team-based activity)
3:30pm – 4:00pm Keynote Speaker #4 and Q&A
4:00pm – 4:30pm Closing Remarks
4:30pm – 6:00pm Cocktail Reception

SPEAKER LINE-UP
Topics to include:

Keynotes:
Looking Forward: Leveraging Facebook for Brand Awareness & Engagement in 2013 & Beyond
Speaker: Claire Mulhern, Lead, Global Marketing Solutions, Facebook

Best Practices for Leveraging Social & Digital Media for Consumer Insights
Speaker: Michaela Draganska, PhD in Market Research, Wharton School of Management

The Regulatory Climate re: Alcoholic Brands and Social Media
Speaker:Tracy Genesen, Reed Smith, Attorney-at-law

Beer Social: How New Belgium Socializes and Mobilizes Their Story
Speaker: Kim Jordan, New Belgium Brewing, Co-Founder & CEO

Panels:
The Role of Facebook in Building a Brand
Jessica Kogan, CMO, Cameron Hughes Wine Company ~100K fans
Amy Hoopes, COO, Wente Vineyards ~100K across 3 brands
Terry Wheatley, CMO, Canopy Management (Wine Sisterhood)~ 225K fans
Carter Reum, Co-Founder, VeeV Açaí Spirit ~60K fans
Amanda Johnson-King, Odell Brewing Company ~50K fans

The Role of Mobile in Driving Depletions
Steve Katz, CEO, ShopTouch- Leveraging mobile to drive depletions @retailers
Josh Saunders, CEO, Uncorkd- Leveraging mobile to drive depletions @restaurants
Andy Anderson, COO, Bottlenotes – Leveraging mobile to drive traffic to wineries & breweries

The Role of Interactive Media (Twitter, Video, Pinterest, Instagram, etc.) in Building a Brand
Meg Gill, Founder/CEO, Golden Road Brewing Company
Tanya Melilo, Founder/CEO, Cook.Taste.Eat.
Carol Reber, VP of Sales & Marketing, Duckhorn Wine Company
Gino Colangelo, President, Colangelo PR~ Case Study: Partida Tequila

Keeping Score of Your Digital & Social Media Impact
Ahin Thomas, President, Vintners Alliance (Google Analytics)
Randall Lloyd, VP Sales, Buy Buddy (Facebook)
Don Hoag, Director of Business Development, Klout (Twitter)