HOWARD LOVE at Books Inc. Burlingame

Howard Love, a life-long entrepreneur who has founded, co-founded, funded and managed startups for over 30 years, discusses his essential guide to business, The Start-Up J Curve: The Six Steps to Entrepreneurial Success. A start-up unfolds in a predictable pattern; the more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Author Howard Love calls this pattern the start-up J Curve: The toughest part of the endeavor is the time between the actual start of a new business and when the product and model are firmly established. The Start-Up J Curve gives entrepreneurs the tools they need to get through the early challenges so they can reach the primary value creation that lies beyond.