Godard’s Television Commercials (France, 1971–96)

This selection of Godard’s highly unconventional television advertisements ranges from Schick After Shave, featuring Juliet Berto as one half of a couple arguing over a report on Palestine but agreeing that Schick makes you feel better in your skin, to a commission for the anniversary of Figaro magazine for which Godard excavated the final words of a series of fictitious French celebrities. Le rapport Darty is a daring deconstruction of consumerist behavior featuring Miss Clio Darty, with a voiceover by Godard and Anne-Marie Miéville; this philosophical “report,” like so many of Godard’s commissions, was rejected by its funders. 

SCHICK AFTER SHAVE France, 1971, 1 min, In French with English subtitles, Digital

ON S’EST TOUS DÉFILÉ France, 1988, 13 mins, In French with English subtitles, Digital

PARISIENNE PEOPLE CIGARETTES France, 1992, 1 min, In French with English subtitles, Digital

METAMORPHOJEAN plus CLOSED 1 AND 2 France, 1987–90, 10 mins, In French with English subtitles, Digital

PLUS OH! France, 1996, 4 mins, In French, Digital

FAUT PAS RÊVER France, 1977, 4 mins, In French with English subtitles, Digital

LE DERNIER MOT (THE LAST WORD) France, 1988, 13 mins, In French with English subtitles, Digital

L’ENFANCE DE L’ART France, 1990, 8 mins, In French with English subtitles, Digital

UNE BONNE À TOUT FAIRE France, 1981, 8 mins, In French with English subtitles, Digital

LE RAPPORT DARTY France, 1989, 50 mins, In French with English subtitles, Digital

Total running time: c. 120 mins