From movie stars, musicians, and skateboarders to toys, technology, and history, Giant Robot magazine covers cool aspects of Asian and Asian-American pop culture. Paving the way for less knowledgeable media outlets, Giant Robot put the spotlight on Chow Yun Fat, Jackie Chan, and Jet Li years before they were in mainstream America's vocabulary.
But Giant Robot is much more than idol worship. GR's spirited reviews of canned coffee drinks, instant ramen packs, Japanese candies, Asian frozen desserts, and marinated bugs have spawned numerous copycat articles in other publications. GR's historical pieces on the Yellow Power Movement, footbinding, Asian-American gangsters, and other savory topics have been cited by both academics and journalists. Other regular features include travel journals, art and design studies, and sex.