Get Your Art Out There! Solid Marketing Principles

Cabrillo College's Division of Visual and Performing Arts, Cabrillo Extension, the Small Business Development Center and the Business & Entrepreneurship Center have partnered with the Cultural Council of Santa Cruz County to offer a series of seminars to help artists start, manage and grow their own businesses. The second installment in this series, entitled "Get Your Art Out There! Solid Marketing Principles," will show you how to attract more collectors, gallery dealers and museum curators, and how to market your art. Led by Aletta de Wal, an equal parts artist, educator and entrepreneur, this lecture will cover the nine factors that create the formula "Exposure = Success," and the seven stages of art marketing. For more information and to register for a class, go to http://cabrillo.edu/services/extension/bus_arts.html