GeoDomain Expo 2007

Sponsored by Associated Cities

Event has passed (Fri Nov 16, 2007 - Sat Nov 17, 2007)
City, Conference


The 2007 GeoDomain Expo is the only time of the year to meet and greet with the owners of more than 85 U.S. major city and destination sites including,,,,, and as well as international strategic leaders of the GeoDomain industry such as and

It is the largest and most important gathering to date of the owners of the most lucrative properties on the Web. We have two days of action-packed programming including educational sessions, structured speed networking and a live auction hosted by Moniker.

The Associated Cities network consists of the most intuitive and compelling city dot-com brands online. Every Associated Cities dot-com city site offers targeted local content and functionality for travelers and residents. Our mission is to provide a single, reliable source that allows advertisers and partners to reach consumers in each market we serve. In this capacity, Associated Cities currently represents over 110 city partner sites in 28 states and the District of Columbia.

The Associated Cities network includes major metropolitan sites such as,,,,,,,,,,,,,,,,,,,, and

We also have rapidly growing affiliates in destination cities (including,,, and, mid-market cities (including, and and increasingly international cities (including,,, and Our network presents a compelling advantage for advertisers and partners:

• Intuitive Branding: Many city dot-coms are search engine-independent. The majority of their visitors comes from those typing their names directly into their browser because consumers intuitively know our city dot-com brands.

• Weighted Relevancy: Relevancy weighting by any search engine along with content inherently returns our dot-com cities (i.e. is directly relevant to New York City hotels).

• Brand Affinity: Consumers naturally associate our brands with their cities. They are more likely to intuitively click on such a link in a search engine and return to our network after visiting.

As a result, Associated Cities has built an extensive network that reaches 6 million monthly unique visitors who deliver 60 million page impressions.

Friday, Nov. 16

8 to 9 a.m.: Kick-Off Breakfast – Presented by iBegin
Get your day started early as Associated Cities members and other attendees of the 2007 GeoDomain Expo share professional tales and industry expertise during a breakfast buffet. An exhibitor fair will also showcase cutting-edge products and services provided by our sponsors.

9 to 9:30 a.m.: State of the Industry Address
Dan Pulcrano, Chairman of Associated Cities and CEO of Boulevards New Media, will kick off the day’s programming with a 2007 state of the industry address. Boulevards is the largest owner of major U.S. city GeoDomains with 20 of the top 30 DMA’s including,,,, and, Pulcrano will report on the industry’s evolution to date and preview things to come that will impact GeoDomain owners in the future. You will also hear about tomorrow afternoons GeoDomain Auction from Moniker CEO Monte Cahn and be amazed by CTO Jackson Hopkins’ phenomenal GeoDomain statistics.

9:30 to 10:15 a.m.: Building a GeoDomain From Scratch
What are the first steps involved in developing a GeoDomain? How should dollars and resources be allocated? What are the most cost-effective ways to bring visitors to a GeoDomain once a site has been developed? Associated Cities members collectively have many hundreds of years of experience developing GeoDomains. This is an opportunity to learn from their lessons and discover recent innovations in the space. Michael Castello of the Castello Cities Internet Network and other GeoDomain owners share their experiences.

10:15 to 10:30 a.m.: Meet Our Sponsors Coffee Break – Presented by

10:30 to 11:15 a.m.: Cracking the Content Code
The economics and aspirations for producing content for GeoDomains differ than what is seen in other traditional and interactive media industries. In this session, we will learn best practices in outsourcing content production from Rick Latona of, view innovations in featuring video and localized video content from Brad Shapiro of City Buzz and explore multiple approaches to stimulating relevant user-generated content.

11:15 to noon: The Bucks Start Here: Advertising Sales & GeoDomain Monetization
David Castello of the Castello Cities Internet Network (,, and shares his secrets of maximizing revenue for GeoDomains through aggressively creative sales and marketing strategies. He will explain how GeoDomain owners and sales executives can better understand the leverage they have so they can exploit each and every revenue opportunities.

Noon to 1:30 p.m.: Lunch Keynote: Ron Jackson of Domain Name Journal – Presented by TrafficZ
Ron Jackson, the dean of the domain name industry and editor and publisher of Domain Name Journal, delivers the keynote address at the 2007 GeoDomain Expo. Jackson said: “Owning a single city domain puts the owner in a position to build a property that can be more important than any of that city’s newspapers, magazines, radio stations or TV stations. The domain can offer everything the traditional outlets offer – print, audio and video – and they can deliver it all over the globe at a minimal cost.” The lunch keynote will also include a special presentation by Phil Corwin (a law partner with Butera & Andrews) on the threat posed to GeoDomains by potential changes in the DRP by ICANN.

1:30 to 2:30 p.m.: Mapping Out Search Engine Optimization Strategies
There are many nuances to search engine optimization specific to GeoDomain Web sites. Tracy Sabattis from Mannix Marketing and and Truman Hedding from Boulevards City Guides and will share their insight into how GeoDomains can be best optimized within this continually fluctuating sector of the Internet. This presentation, moderated by Sean Miller from, promises to make a world of difference.

2:30 to 3:15 p.m.: Positioning GeoDomains for Local Search
GeoDomains have a natural place within the infrastructure of local search, the fastest-growing category in Internet advertising. This panel showcases ways to unlock this potential. Learn insight from Malcolm Lewis from, Ahmed Farooq from iBegin and James Chubb from eDirectory. Colby Atwood, President of Borrell & Associates will moderate.

3:15 to 3:30 p.m.: Meet Our Sponsors Coffee Break – Presented by

3:30 to 4:15 p.m.: Making the Most of Third-Party Booking Engines
Virtually every GeoDomain uses a third-party booking engine to fulfill hotel reservations and other relevant services. How can GeoDomains best incorporate these engines within the site to maximize revenue and user experience? Learn from Rick Schneider of Travelocity and John Nelson of as they discuss industry best practices.

4:15 to 5 p.m.: Incorporating New Technologies & Innovation
While GeoDomains have natural and distinct advantages in generating relevant traffic, no Web site (not even Google or Facebook) can rest on its laurels and ignore new innovations. A panel conversation featuring inC2 webcom CEO Raz Caro, Advanced Reservation Systems vice president Rob Kazmierski and CallSource vice president Geoffrey Infeld will showcase new technologies you wish you had heard of sooner.

5 to 5:45 p.m.: PPC Parking & GeoDomains
Though pay-per-click parking practices are not unique to GeoDomains, city dot-coms and other regional Web sites should pay attention to special opportunities and practices. A panel including from TrafficZ COO Ammar Kubba, CEO Sigmund J. Solares, business development manager Michael Robertson and chief strategy officer Matt Bentley will share their industry expertise.

6 to 7 p.m.: Structured Speed Networking
GeoDomain owners and the best and brightest Internet entrepreneurs, investors and executives from throughout the world will be under one roof at the 2007 GeoDomain Expo. This speed networking session presented by eXtreme Networking will not only allow you to meet multiple people in a short period of time but you can choose in advance the types of individuals you will meet during these sessions. Remember to eat your Wheaties!

7:30 to 9 p.m.: Dinner
Lavish five star dining and drink featuring five chefs preparing world class cuisine courtesy of Associated Cities!

9 p.m. to midnight: TrafficZ Presents the GeoDomain Expo Party
Now that your brains are filled with GeoDomain industry knowledge and expertise, it’s time to let loose and party with new friends and old. You will have earned it. Join your GeoDomain contemporaries at Roe, one of San Francisco’s hottest clubs for an evening you won’t want to miss. Stock up on business cards for this networking nightcap!

Saturday, Nov. 17

8 to 9:30 a.m.: Going Once, Going Twice Breakfast – Presented by

9:30 to 10:15 a.m.: Dot-Coms vs. Other TLDs: A Battle Royal?

10:15 to 11 a.m.: The True Value of Your Domain

11 a.m. to noon: Raising Capital for Your Domain

Noon to 5 p.m.: Lunch, Domain Name Auction

For more information, please visit:


W Hotel San Francisco
181 3rd St
San Francisco, CA
Event has passed


  1. W Hotel San Francisco
    181 3rd St, San Francisco, CA