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g bop, born in July of 2009, is the second concept developed by the Geoffrey Scott group. g bop was created entirely for the young, trendy, female shopper. With its high energy retail environment, g bop houses everything from party necessities to everyday basic wear. In addition to fun and trendy apparel, our brightly colored stores are filled with accessories and classic wardrobe staples. Always on trend, g bop offers the latest celebrity inspired fashions at affordable prices. Like Geoffrey Scott, g bop's focus is on the customer experience and overall shopability. With well merchandised stores, friendly and knowledgeable staff, and a 45 day return policy, g bop offers many perks where most apparel chains or boutiques fall short. g bop is well on its way to the completion of 20 store locations by the end of 2010.