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Flicka

Scandinavian Fashion for the San Francisco Lifestyle

  • Flicka
    1932 Fillmore Street, San Francisco, CA 94115 (Map)
    415.292.2315

In a major metropolitan area where you can find at least a hundred different types of cuisines in 14 square miles, I wonder why you canít find just as many clothing stores with a regional influence as well. However, Flicka, a boutique stocked with Scandinavian goods on Fillmore Street in Pacific Heights is just that. When you think of Scandinavian products, you probably think of IKEA or even H&M. Scandinavian creations tend to be clean, modern, bold and affordable. Flicka encompasses most of that, except for the affordability.

Even though the theme is Scandinavian, many of the goods found throughout the store are specifically Swedish. This may be due to the fact that Flicka, established a little over three years ago, is the result of the collaboration between Swedish-born Malin Leschly and American Catarina Norman, who spent her summers in Sweden with her Swedish mother and English father. Malin and Catarina took their love of Scandinavian design and their business know-how, which they picked up in previous corporate gigs, and opened a shop that highlights some of the best design from Sweden, Finland, Denmark and Norway, mixed with some domestic pieces that echo similar Scandinavian aesthetics.

What called my attention initially to Flicka is their regular stock of products from Finnish company Marimekko. Iím a sucker for their rich colors and daring designs. When I visited the store, I found a small selection of Marimekko household goods and accessories, such as the plastic bowls with their classic Unikko flower design in green ($6) and long black and white polka dot umbrellas ($49).

At home amongst the evergreen designs from Marimekko were the Pappelina rugs. These Swedish floor coverings come in bright colors and patterns, like the reversible and machine washable runners in navy blue with white circles that were on sale for $99. When youíve chosen what youíd like to use to adorn your home, itís time to take a look at what youíd like to adorn yourself.

Iím not sure if it was because the store is San Francisco and itís part of our requisite wardrobe, or if itís because it was the middle of winter when I visited the store, but there are a lot of black clothes at Flicka. Some dark pieces you can find are a black jacket ($299) and a poplin stretch dress in black ($199) from BZR, a line from Danish brand Bruuns Bazaar, and a charcoal and black merino wool striped top ($175) from Swedish brand Filippa K. Other clothing choices include a combat parka in black ($395), a navy blue short-sleeve turtleneck from Soda Blu ($65) and a purple shirred top ($40).

To complete your (dark) Nordic outfit, Flicka has bags from Helena de Natalio, creator of hand-crafted high quality Argentine leather bags, like the little ďElla WristletĒ in purple or black ($98) and jewelry, such as the silver ring earrings ($42) and gold ring necklace ($54) from Annika Salame, the Swedish born designer of By Boe. By Boeís pieces, made with natural and vintage materials, are clean and have an architectural influence too.

Other accessory choices include lariat-style necklaces of freshwater pearls, precious metals and genuine semi-precious stones from in2 Designís Swedish creators Inga Louise Baldwin and Inger Mark and long nickel-free necklaces with pendants of semi-precious stones from Danish designer Pilgrim ($78).

When your house and body have gotten the Scandinavian touch and you want to take a few minutes to organize your life, pick up a blue notebook ($23) or a garden-inspired green binder ($26) from Swedish craftsmen Bookbinders Design.

Probably the most surprising and delightful section in the store were the nursing clothes. Boob Maternity & Nursing Wear (from Sweden, of course), is a line of stylish, comfortable and practical clothes made of soft fabrics. The pieces include the maternity wrap dress in navy with a leaf pattern ($139), a black nursing top with long sleeves ($69), and a wrap skirt in black ($89).