"Family Tree" & RVCA Grand Opening

When
Thu Nov 8, 2007
Where
RVCA Shop/Gallery
Time
7pm - 11pm
Tags
Galleries, Mixed Media, Clothing & Accessories, Casual Clothing

Description

Launching the gallery to the public, VASF is proud to announce "Family Tree" – an exhibition with the likes of R.Pimple, Phil Frost, Pushead and Craig Stecyk – a show billed to be RVCA's most premiere event to date. Opening on Thursday 8th November from 7pm, the show will run until December 31st 2007.

The most anticipated and exciting project to be introduced to the RVCA program in 2007 is RVCA Retail. In September of this year, RVCA conducted a soft launch of VASF - a 4,312sq foot location in San Francisco situated on the iconic corner of Haight and Ashbury. VASF is the first of a number of RVCA retail flagships around the globe (with stores already in the works for Los Angeles, NYC, Tokyo and Sydney).

Combining art, music, fashion and popular culture, RVCA Retail offers an ideal platform to truly represent the brand's point of difference within the marketplace and offers the ideal stage to illustrate PM Tenore's vision for the brand. Acting as center stage, VASF showcases the latest RVCA apparel collections as well as unique RVCA product collaborations with the likes of ANP Quarterly magazine, The Cobrasnake, JOYA Candles, Kumba Incense etc. VASF also supports like-minded brands by members of the RVCA family: Gato Heroi longboards, Colab eyewear, The Seventh Letter jewelry, and Caleb Siemon glassware.

Complementing the RVCA product collection is an assortment of books, magazines, DVD's, and music currated by RVCA advocate's Family. Family is Los Angeles' leading underground book and music emporium, founded by Australian born owners, David Kramer, Sammy Harkham and Tahli Harkham.

VASF is the ultimate platform to share RVCA's culture with the brand's fan base. Showcasing the talents of RVCA's ANP (Artist Network Program), VASF collaborates with ANP members on a wide variety of projects - Artist Josh Lazcano aka AMAZE executed a piece on the façade of the building prior to it's opening and skateboarder come artist and ANP Quarterly editor Ed Templeton completed the window displays for the store's opening.

The culmination of RVCA culture is the gallery space in VASF. The gallery is a special platform for ANP artists. VASF will curate four art shows each year and will provide a new and exciting source of art culture for the local community, working alongside the ANP and local artists and personalities on special projects and events.

Launching the gallery to the public, VASF is proud to announce "Family Tree" – an exhibition with the likes of R.Pimple, Phil Frost, Pushead and Craig Stecyk – a show billed to be RVCA's most premiere event to date. Opening on Thursday 8th November from 7pm, the show will run until December 31st 2007.

For further information relating to VASF and "Family Tree", please contact
RVCA Global Marketing Director, Skye McRae, on P +1 (949) 548 6223 or skye@rvcaclothing.com

VASF
1485 Haight St
San Francisco
CA 94117
USA
P +1 (415) 701 7822
W http://www.rvcaclothing.com
B http://www.rvcaclothing.com/blog/vasf
Opening hours – 11am – 7pm daily

RVCA was conceived by the company's founder and creative director, PM Tenore, to be a design-driven brand with roots in an active lifestyle. Somewhere between contemporary and sportswear, RVCA designs appear as natural on the shelves of boutiques, as on those of a local skate shop.

PM Tenore's intent from the beginning has been to create a platform for RVCA that combines art, fashion and modern lifestyle in an original way . At the forefront of this vision has been RVCA's Artist Network Program (ANP) - a venture established to share the talents of accomplished, as well as unknown artists we feel inspire our generation and push the boundaries of creativity.

Together with these artists, designs are made into limited edition T-shirts, and from the sales of these tees, partial proceeds are donated to a charity of the artist's choice—charities such as: The Surfrider Foundation, Boys and Girls Club, Greenpeace USA, American Cancer Society, Heal the Ocean, CHOC, National Alliance for Breast Cancer, Inner-City Arts, to name a few—with the main idea being to give back to the artist and the community.

More Info

Link
http://www.rvcaclothing.com
Call
415.701.7822
Email
Contact Form (account required)

Comments

Location

  1. RVCA Shop/Gallery
    1485 Haight St, San Francisco, CA