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Eyewear Generation in downtown San Francisco is full of courteous staff who know exactly the frame for your face. Designers run the gamut from Dolce & Gabbana to Fendi to Ray Ban, but the most exquisite frames tend to come from more understated purveyors. Vantaggio's sweet ovals ($55) in frosted amber or deep purple are equipped with plastic front and metal temples. There's also a wonderful selection of retro glasses (butterfly lenses, paddle temples, mod squares) and ultra-thin titanium and aluminum frames.