"This eMarketing course presents a multifaceted and holistic approach to web success, including the:
Power and necessity of creating landing pages to attract and convert website visitors,
Effectiveness of using announcement media to communicate new content and value to customers and prospects,
Importance of differentiating your product or service and pointing out where you add value to prospects and customers,
Importance of coordinating the messages, creating a sense of urgency and providing action items to guide visitors through your web presence and convert them into customers,
Techniques for herding visitors from other social media sites to your website,
Effectiveness of designing a flow for visitors to follow to improve your conversion rates,
Metrics for measuring your success factors, and
Tactics for building a web ecosystem that will improve your website traffic and customer loyalty...and convert a higher percentage of your visitors to customers." - http://events.mercurynews.com
"This eMarketing course presents a multifaceted and holistic approach to web success, including the:
Power and necessity of creating landing pages to attract and convert website visitors,
Effectiveness of using announcement media to communicate new content and value to customers and prospects,
Importance of differentiating your product or service and pointing out where you add value to prospects and customers,
Importance of coordinating the messages, creating a sense of urgency and providing action items to guide visitors through your web presence and convert them into customers,
Techniques for herding visitors from other social media sites to your website,
Effectiveness of designing a flow for visitors to follow to improve your conversion rates,
Metrics for measuring your success factors, and
Tactics for building a web ecosystem that will improve your website traffic and customer loyalty...and convert a higher percentage of your visitors to customers." - http://events.mercurynews.com
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