"One thing of which Diplo cannot be accused is being afraid to experiment with new music. With his mash-up mixtapes, he found and created a sound where his musical tastes -- '80s pop, electronica, Dirty South hip-hop, and his major influence, Miami bass music -- intersect. His attention-grabbing projects Hollertronix, with partner DJ Low Budget, and the Piracy Funds Terrorism, Vol. 1 mixtape, with elusive British-Sri Lankan MC M.I.A., made a heavy impact on the alternative electro-pop scene, amassing him rave reviews from music critics and indie kids alike, including Spin magazine, which named him DJ of the Year in 2005.
Developing a yearning to produce more worldly music, he also began to throw his energy behind the Brazilian youth- and street-based music known as funk carioca (also referred to as baile funk), a derivation of Miami bass music. So, it was no surprise that when he established his own label, Mad Decent Records, around 2005, his first signee was the funk carioca group Bondo do Role. Becoming an internationally recognized artist, Diplo developed a knack for championing new world music that seems natural given his dynamism and boundless musical outlook."