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De Novo

Past and Present Chic

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    2413 California St, San Francisco, CA 94115 (Map)
    (246) 807-4865

There can never be enough boutiques to fill our wardrobe desires. So needless to say, our eyes and wanting closets perked up to the opening of De Novo. This teeny-tiny boutique is an answer to the yearning for something feminine, a touch frilly, and a dash of sexy. This pint-sized shop offers fashion fiends beautiful options, from young and yet-to-be known Los Angeles, New York, and Europe designers. Your wallet will certainly like the costs, as De Novo offers a smidgeon of the price from traditional designers.

You can't help but think that everything old is new again. Walk into the store and you'll find it filled with vintage French designs. Blasts from the past include Midi's pleated chiffon skirts which match perfectly with the lace button up blousons by Hazel, bringing you back to the 50's. Smart Chanel-esque embroidered jackets, sans the gold accents, from Italian designer Atos Lombardini are very tempting.

Although pieces may recall the past, there are plenty of designs reflecting the latest fashion on runways. The bohemian look is represented by loose linen tunics and sequined, ruched tanks in bold pinks, purples, and sea green. There's certainly no lacking of underwear as outerwear with the plethora of pretty silk camisoles in a rainbow of shades. One in particular to covet is a little number blending tulle and polka dot print.

Alongside the vibrant Friday night outfits, De Novo carries great summer dresses just in time for the nice weather. The smattering of Sweeties easy-dressing soft cotton tees will come in handy too.

To complete the look, let's not forget the accessories. You're bound to find a printed hobo bag or clutch to match the great outfit you just picked out. Precious quartz bracelets, silver rings, and semi-precious stoned necklaces are great adornments or gifts for a girlfriend who appreciates beautiful jewelry (and who doesn't!).

It's a wonder that such a small space as De Novo can possibly house all those gorgeous closet finds and trinkets. It goes to show that great things do come in small packages.