Event Listing - Literary Arts
Tue Mar 4

Dan Ariely

author of Predictably Irrational: The Hidden Forces That Shape Our Decisions


Tel. 510.559.69500
Website

Location
Date and Time
Cody's Books
1730 Fourth Street
Berkeley, CA 94710 map
district: Berkeley (West)

Tue Mar 4 (7:00 PM)

Description
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways.