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Our lighting bolt logo is the embodiment of our philosophy and mission. Lightning is caused almost as a phenomenon. Still, to this day, there is debate over the science of lightning. The same applies to our taste. No one can define “cool” or “fresh.” We don’t bother to call ourselves taste makers, instead we are more like lightning; raw and unpredictable. We choose our designs with inherent feeling. We are a group of like minded individuals that strive to grow through art and culture, while using fashion as our medium. Fashion is what we consider to be the most common form of art that displays culture, and is influenced not only by itself, but also by those who wear it. When you purchase a DSSF curated product or design, you’re not buying into an image or a scene, you are the curator, you are the taste maker and cultural influence, we are simply your medium for expression. Our purpose and mission is to continue to grow through art and culture and provide a medium that is ever changing.
The Lower Haight is a hip shopping destination in the making -- in the last year, new stores have popped up on Haight Street turning this cheap eats and cheap drinks neighborhood into a serious retail... More »