Cut Copy's Free Your Mind creates a fantasy of the next youth revolution, binding the two epochs without the negative baggage. The embryonic stage of Free Your Mind saw frontman Dan Whitford take a new approach to songwriting, roughly sketching a song per day for a 4 month period before presenting the fruits to the band and realizing their full potential together. While the album's themes are at the foreground of the completed work, it was never intended as a concept record; rather ideas buried deep beneath the mind's eye, unlocked by the collective consciousness of Whitford, Tim Hoey, Ben Browning and Mitchell Scott. Unity in effect. From using Asger Carlsen's absurd figure manipulations as press shots, the non-traditionalists have forged further to subvert expectations. Placing huge billboards displaying the phrase "Free Your Mind" in remote areas of the Californian desert, Chile, Western Australia, Mexico City, Wales and Detroit, the band utilized their individual art backgrounds to communicate this mysterious catch cry of an unidentifiable movement.