Craft Beer Bar Mitzvah: Reading and Beer Tasting

Fri Dec 9, 2011
The Booksmith
5:30pm - 7:30pm
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Shmaltz proprietor Jeremy Cowan delivers a witty and compelling tale of how the nation's first and only kosher craft beer came to fruition, Cowan tells the story of Shmaltz Brewing's evolution from an inside joke into a thriving and award-winning craft brewing company. In the words of Pete Slosberg, founder of Pete's Wicked Ale, "This man knows how to build a brand from scratch, and reading his story is a fascinating, can't-put-the-book-down tale. Just don't read it from right to left." Cowan divulges the small business challenges and marketing strategies that helped him go from hand-squeezing pomegranates and delivering beer in his grandmother's Volvo, to producing two of the most respected and unique craft beer brands in America: HE'BREW the Chosen Beer and Coney Island Craft Lagers.

"Jeremy Cowan is the Philip Roth of Craft Beer, and 'Craft Beer Bar Mitzvah' is his "Portnoys Complaint", a hilariously mindblowing account of a young Gen J entrepreneur who, armed only with vision, love of things Jewish, and a few bucks, turns his "He-brew Beer" label into an American cultural institution. "Craft Beer Bar Mitzvah' will bootleg inspiration straight into your heart."

-- Alan Kaufman, author of Jew Boy and editor of The Outlaw Bible of American Poetry

Shmaltz Brewing Company was awarded the gold medal for “Best American Craft Beer” and the overall “Best in Show” by Beverage World Magazine, 2010. Established by Jeremy Cowan in San Francisco in 1996 with the first batch of 100 cases of HE’BREW Beer® bottled, labeled, and delivered by hand, Shmaltz has sold over eight million bottles of beer to date. Along with their acclaimed line of HE’BREW Beers®, Shmaltz introduced its sideshow-inspired Coney Island Craft Lagers® in 2007. Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN, Beer Advocate Magazine, NPR’s “Weekend Edition,” and The Onion, and are now distributed in over 30 states.

* 21+. Samples will include HE'BREW and Coney Island Craft Lagers (with some vintage and limited releases thrown in), at the very least!


  1. The Booksmith
    1644 Haight St, San Francisco, CA