It has been 10 years since Clap Your Hands Say Yeah started, and they’re about to release their fourth record, Only Run. Like the previous three, CYHSY will market and distribute the album independently. From the get go, this ethos struck a chord with fans, but it was merely an extension of lead singer/songwriter Alec Ounsworth’s core belief: “The general rule is to be appreciative of your audience,” he recently told Fast Company magazine. “If you can organize and are motivated, you should approach fans directly.”
It has been 10 years since Clap Your Hands Say Yeah started, and they’re about to release their fourth record, Only Run. Like the previous three, CYHSY will market and distribute the album independently. From the get go, this ethos struck a chord with fans, but it was merely an extension of lead singer/songwriter Alec Ounsworth’s core belief: “The general rule is to be appreciative of your audience,” he recently told Fast Company magazine. “If you can organize and are motivated, you should approach fans directly.”
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