Archetype Fashion Show

Fri Feb 11, 2011
Public Works
8pm - 3am
Arts, Shopping


Archetype // Runway + Trunk Show
Hosted By Archetype Boutique and Sex+Design Magazine

8pm - 10pm
Happy Hour + Trunk Show + Music

Runway Show featuring Maki Noguchi Live

10pm - 3am
Drinks and Dancing on Funktion One sound
Part Time Punks (Los Angeles)
DJ Omar (Popscene)
DJ Pee Play (Honey Soundsystem)

On Friday, February 11th, 2011 Archetype San Francisco, Sex+Design Magazine, and The Public Works will showcase a runway and "fashion art-show" of a carefully selected group of designers that are transcending traditional ideas of construction/design and weaving in new ideas with the future in mind. Whether it’s creating clothing made from 100% eco-friendly or recycled fabrics, using reclaimed wood for buttons, or using found jewelry and fabric found at scrap houses, these designers cleverly construct sustainable, multi functional garments without compromising style or innovation. While each designer maintains a unique aesthetic, collectively these "Victorian futurists" embody a dark romance in their multifaceted and glamorous creations. From 8pm on, Archetype will run a pop-up shop on the Public Works mezzanine and have one of a kind garments for sale all night long. Happy hour begins at 7pm at the venue located at 161 Erie Street with installations incorporating live model and one of a kind designs. Runway show will begin at 11pm with a live opera performance by Maki Nigouchi followed by a full on party with DJ Omar and the Part Time Punks, the legendary Post-Punk New Wave DJ outfit from Los Angeles.


Bahida Dolic: After finishing her degree in fine arts in Florence, Bahida came to San Francisco to finish her Fine Arts Degree at the Arts Institute and intern with milliner extraordinaire De Anna Gibbons, Bahida has had her own company for many years now. Her classic vintage aesthetic make her complex technique look effortless and timeless. Bahida uses eco friendly and vintage fabric when necessary, she makes each piece by hand and in her spare time plays the accordion.

Chemline: "Our focus is on fashion, but at the same time, being really conscious of what we're using. You don't have to sacrifice fashion just because you believe in something," explains Avery Bell, owner and designer of Chemilne. Bell worked as a costume designer in the film industry, she craved a new challenge and thus Chemline was born. Chemline produces skillfully crafted, fashion forward pieces, which just happen to be made in a sustainable way.

Danielle Pette: Danielle Pette uses 95% of her materials, whether being fabric, paint, buttons, trims or Christmas ornaments from SCRAP is a non-profit creative reuse center. Danielle produces a low impact, eco consciences label that’s young, diverse and fresh. Quiting her job one year and some months ago, with little training and a very DIY attitude, Danielle Pette is one designer proving that eco fashion has many faces and showing you don’t have to have a lot of money or fashion background to make creative, well made, and gorgeous women's appareal.

Jasmin Zorlu: Jasmin Zorlu Millinery employs innovative materials such as fish skin (leather), abalone shells, reclaimed cashmere, and crinoline with fruit bags to create futuristic head wear which transcend traditional notions of design and time. Jasmine has worked with master theatrical milliners Woody Shelp, Rodney Gordon, James Coviello and Tracy Watts. Jasmine has sold hats to Barneys New York, commissioned three 'Molecular Mermaid Helmets to Erykah Badu. and debuted a special collection of handmade cashmere dresses for a fashion show at the deYoung Museum. Currently Jasmin Zorlu holds the title as 'Best Hatmaker' by SF Weekly's 2009 edition.

Kittinhawk: Allysun Maria Dutra finished school in fine arts, quickly getting a job as a waitress to pay back loans and pay the rent. Her job required an all black ensemble. Alysun with little in her pocket began making deconstructed all black creations. Styling includes Victorian ruffles, diamond cutouts and sheer overlays of organza. The customers at work began wondering where she bought such fascinating concoctions. Three years later, Nylon Magazine, countless celebrity purchases and styling, a jewelry and clothing line made from 90% recycled and reused materials. Kittenhawk, Clothing, Jewelry and Revolution was born.

Kucoon: Andrea Spratt, Kucoons owner and designer says “We try and be as eco conscious as possible, we make everything fair trade in Los Angeles and use deadstock and resource fabric already in house. Our designs however are made to fulfill a women's functions thought the day. We design garments that a women can wear and feel comfortable with as well as feel fashionable and unique. Our collection hopes to maximize the amount of uses one gets out of an outfit. I think that is our number one goal and consideration in our designs.” Andrea’s aesthetic would be considered elegant steam punk knitwear, for the future.

Ric Rac Clothing: After closing his vintage shop in Pasadena in Dec 2007. To focus on his clothing Line Ric Rac Clothing Co. Jarred Garza has worked for the circus, taught classes at craft school and moved to San Francisco to produce his vintage inspired label that uses vintage fabric and styling with a contemporary edge. Every piece is made or cut by hand in San Francisco and has an eternal look that remains current for every changing year.

Alley Collection: Since John was young, he has had the ability to design clothes in his head, John’s background as a Bay Area Firefighter with Laura’s upbringing around the family farm, husband and wife John and Laura design urban inspired workwear suited for the athletic male. Each piece is designed and crafted in San Francisco and has a contemporary take on classic tailoring.

About the producers

Located at 984 Market St in San Francisco's Mid Market area, Archetype is focused on featuring new and innovative talent that utilize creativity, sustainability and technology in their process of design construction. Archetype strives to showcase talent in interesting and interactive ways by having installation, trunk shows and fashion shows featuring new collections and ideas. Archetype hopes to be a home for young talent who are trying to connect their ideas and products to the public.
Archetype is open Thursday -Saturday 12-7.

Sex+Design Magazine is a pull-no-punches publication exploring the counter-culture of urban life. Sex+Design highlights the balance between sophisticated living and downtown debauchery. Columnists from the New York Times, 7x7, Dwell and Juxtapoz are featured along with art and photography from a number of well-known Bay Area Artists.

Public Works:
“Givin’ the People what they Want”
A multifaceted event and community space in San Francisco’s Mission District. Public Works consists of a performance/event space, bar, art gallery and artist work shop/community room. During the day artists conceive and produce work that will come to light as the sun goes down and the electronic and indie music scenes bubble up to fill this new home for the SF Underground. From DJ oriented Club Parties and live bands to independent film screenings,performance art and random creative Outbursts, Public Works is a Hangout, a Happening, an Adventure.

More Info

(626) 399-4310
Contact Form (account required)


  1. Public Works
    161 Erie Street , San Francisco, CA