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Greetings from San Francisco! After the long winter months on the East Coast we’re excited to finally be getting back to some Californian weather – albeit the notoriously unpredictable Bay Area. Our new home for the next eight weeks will be in Hayes Valley at The Proxy.
Aether is a pure expression of form and function. By utilizing technologically advanced fabrics in a more sophisticated form, the collection offers sportswear for the outdoor enthusiast who wants function without sacrificing modern design and aesthetics.
We are Palmer West and Jonah Smith, and up until recently we were just two film producers in Los Angeles making the kinds of movies we wanted to see. We created Aether because we felt there was a gap in the market. As outdoor sport enthusiasts, we found our shopping options were often limited when looking for new gear. We could either go to the obvious performance-driven clothing lines, thus sacrificing design and style, or shop the more aesthetically pleasing lines and sacrifice performance. Being in our mid-thirties, we are no longer comfortable with the youth-oriented brands that made us look like teenagers on the ski slopes. To us, design and function should be equal.