Finding the right jeans is up there with getting the right haircut or the right swimsuit. If you would like to take the angst out of this demoralizing task, take a trip to Upper Grant Avenue in San Francisco's North Beach district or the new Union Square location, and enter the world of A B fits...

Howard Gee and Christopher Louie are designers, owners and clothiers of AB Fits. They specialize in top of the line jeans and fashions from France (Notify, Paul & Joe), UK (Fake London, Hudson, Blue Blood, Oliver Spencer, Bill Amberg), America (Rogan, Earnest Sewn, True Religion, Citizens of Humanity, Cloak, Ya-Ya, Wyeth), Italy (Etro, SBU, Dondup), Japan (Antipast), and local designers (JP Tee's, Arika C, Jeanine Payer). With over 100 styles of jeans and pants, AB Fits boasts one of the largest selection of jeanswear on the West Coast.

Gee and Louie have an understated knack for determining the pair of jeans that flatters each customer's body-type, and suits his/her personal style. They keep notes on every customer and live by the motto, "It's never the body, it's always the clothes.