22nd Annual Union Street Spring Celebration & Easter Parade

Sun Mar 31, 2013
Union Street
10 AM to 5 PM
Parade, City
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Take in the festive sights, sounds and scents of spring at Union Street’s 22nd Annual Spring Celebration & Easter Parade in San Francisco on Sunday, March 31. One and all are invited to share in the festivities from 10am – 5pm on Union Street, between Gough and Fillmore Streets. Set in San Francisco’s renowned historic shopping district, this fun-filled day is packed with free events, children’s activities, live entertainment, tasty treats and, of course, the ever-so-popular Easter Bonnet Contest. Look for appearances from the Easter Bunny, the Minions from “Despicable Me 2,” as well as an interactive show by The Radio Disney Road Crew.

Proudly boasting the nickname, “The Biggest Little Parade in San Francisco,” the Union Street Easter Parade is a fabulous procession showcasing all that is wonderful, unique, wacky and elegant about the San Francisco Bay Area. Beginning at 2 p.m. at the corner of Gough Street and Union Street, nearly 50 parade contingents with hundreds of enthusiastic participants will make their way down the five blocks of Union Street to Fillmore Street. Over the years, this wildly colorful parade has seen everything from vintage cars, roller blading cows and sophisticated fashion to innovative floats and costumed characters. The public is invited to join in the parade for free.

There will be a variety of children’s and family activities available throughout the day, including kids’ rides and games, inflatable bounce houses, a climbing wall, a petting zoo, pony rides, as well as an area offering hands-on children’s activities.

The main stage, located at Union and Buchanan Streets will feature live entertainment for all ages.Check the event website http://www.SRESproductions.com for updated schedule of events.

Returning this year will be an extra-special visit from The Radio Disney Road Crew, who will come equipped for hands-on family fun with rockin' good tunes, lively games and contests and cool prizes and giveaways. Catch them on the Main Stage.

For the foodies, local Union Street restaurants will be open for business, dishing and serving their delightful recipes in a comfortable outdoor bistro setting. Festival treats such as corn-dogs, smoothies, funnel cakes, gyros, & kettle corn will also be available throughout the event to feed your Easter appetite.

Creative individuals wanted! The one-of-a-kind Easter Bonnet Contest invites all children, adults, and even pets to sport their most zany, elegant or outrageous Easter hats for a chance to win prizes. Categories include Best in Show, Best Couple, Best Family, Best Pet, Best Children, Best Merchant, Most Elegant, Largest Hat, Most Comical, and Most Creative. Judging takes place from 11:15am -1:30pm at the Information Booth at Buchanan and Union and the winners will be announced at the conclusion of the parade on the main stage at 3:15pm. Stay tuned for a very special Grand Marshal announcement.

For more information about the event, visit http://www.SRESproductions.com or call 800-310-6563.

The 22nd Annual Union Street Easter Parade & Spring Celebration is presented by The Union Street Association and produced by Steven Restivo Event Services, LLC (SRES).

About The Union Street Association

The Union Street Association consists of a membership of over 90 local businesses led by a 7- member Board of Directors devoted to the promotion, preservation and beautification of Union Street. Union Street ~ Always a Celebration! http://www.unionstreetsf.com.

About Steven Restivo Event Services, LLC

Steven Restivo Event Services, LLC (SRES) has over twenty years of experience producing many of the Bay Areas largest and most successful events. SRES, LLC produces the following festivals: The Union Street Festival, Union Street Easter Parade & Spring Celebration, Petaluma’s Butter & Eggs Days Parade & Celebration, The Fillmore Jazz Festival, The North Beach Festival, San Rafael’s Food & Wine Festival, San Francisco’s Polk Street Blues Festival, Fiesta On the Hill (Bernal Heights), San Rafael’s Parade of Lights & Winter Wonderland and more. For more information visit: http://www.sresproductions.com

More Info

(800) 310-6563


  1. Union Street
    Union Street, San Francisco, CA