Monterey’s First City Festival will not return for its third year this summer, according to organizers.
According to the Monterey Herald, event promoter Goldenvoice did not give a reason why the festival will not return, providing only a brief announcement: “First City will not be taking place in 2015. Thank you to all who have attended over the last two years. We had fun and will keep you posted on any future plans!”
Attendance at First City was at 9,000 visitors last year, only after last-minute promotions and free ticket giveaways, according to the report. Headliners for the two-day festival included Beck and The National, along with Phantogram, the Naked and Famous, Best Coast and Tokyo Police Club.
First City Festival was named after Monterey’s claim as the official “first capital” of California and featured a line-up of more than 30 bands performing on three stages, plus a Vaudeville variety stage, all in a relaxed and beautiful coastal setting.