Formerly called the British Television Advertising Awards, the British Arrows annually showcase a type of commercial filmmaking that has only moments to captivate its audience. This year’s brisk program of advertisements is an eclectic mix of riveting drama and distinctly British wit, produced with inspiring creativity. Though designed to sell products, this is emotionally engaging and formally innovative filmmaking. (2014, 74 min, digital)
Formerly called the British Television Advertising Awards, the British Arrows annually showcase a type of commercial filmmaking that has only moments to captivate its audience. This year’s brisk program of advertisements is an eclectic mix of riveting drama and distinctly British wit, produced with inspiring creativity. Though designed to sell products, this is emotionally engaging and formally innovative filmmaking. (2014, 74 min, digital)
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