b. patisserie Holds Last Pop-Up, Preps For Shop Opening

Belinda Leong’s pop-up business has come to an end but the pastry chef is on to bigger and better things – mainly the opening of her own shop on California Street.

We got a chance to catch up with Leong on Sunday as her last pop-up was held behind Four Barrel Coffee in the Mission District. She said the pop-ups gave her a better sense of what customers are interested in.

“I got a lot of great feedback from people who stopped in throughout the whole process. I think part of what made the pop-ups so great was that it gave me a real sense of what worked and what might need some adjusting,” Leong said. “Plus, I didn’t realize there were fans of mine out there. It was nice to be able to meet them in person and say hi, talk to them about the shop and the treats we were selling.”

Leong, who has worked at kitchens such as Manresa, Gary Danko and Aqua, has wanted to own her own pastry shop for quite some time. She said the location on California Street (at Divisadero) came about quickly and progress is moving along on the shop. “Right now, we’re hoping to open in time for Christmas. But if things are delayed a bit, we’ll be open by early January. We’re keeping busy and I’m sure the next two months will be hectic at times. But it’s an exciting time as well.”

In her past travels to France, Leong was taken by the pastry shops she visited and said that’s what she wants customers to experience at b. patisserie. While items and a menu are still in the process of being finalized, she said the space will not be entirely pastries; there will be sandwiches and other small bites as well.

b. patisserie will be located at 2821 California Street. More updates to come as the shop nears its opening date.

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