The Guardian newspaper of the UK, recently launched an advertising campaign featuring a new take on the Three Little Piggies. The video, created by agency Bartle Bogle Hegarty and directed by Ringan Ledwidge is beautifully shot and incredibly creative. See for yourself.

According to Ad Age ,”The two-minute commercial is part of what the paper says is its “first major brand positioning TV ad for more than 25 years” and part of a larger campaign promoting the paper’s concept of “open journalism.” It takes on the tale of the Three Little Pigs and imagines how the Guardian would cover the story in print and online as social-media chatter threatens to overtake the narrative. ”