Apparently this is no joke: A Pizza Hut Proposal Package for $10,000! Of course the pizza chain will be offering their regular $10 special, but if you wanna make the evening a little more memorable, you can throw down an additional $9,990 to get a ruby ring, fireworks, your own videographer and red roses to seal the deal in style: at your local neighborhood pizza parlor!

The Pizza Hut deal is just one of the ideas retailers are using to cash in on a holiday that typically sees consumer spending rise above the $17 billion mark. That puts it second in sales, only to Christmas.