History is in the making as we approach Bay to Breakers’ Centennial anniversary. While race organizers can’t confirm the May 15th race will be the last, financial uncertainties put the future of this annual San Francisco event up in the air: There is no title sponsor after global financial group ING declined to renew its five-year sponsorship.
Representatives claim the race has been losing money for years. This coupled with frustrations towards drunk behavior, public urination and trash has led city officials to actively limit unregistered runners and outright ban floats and alcohol this year. With unprecedented registration numbers, four of the five starting corrals have already sold out.
Regardless of whether this year will earn Bay to Breakers a title sponsor to save the official race, the signature features of this roving costumed block party we San Franciscans have come to expect appear to be laid to rest. Is this the end of Bay to Breakers as we know it?
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